Marketing Manager for biostimulant & innovative nutrition products

Marketing Manager for biostimulant & innovative nutrition products

01 Aug
|
Mirror Images
|
City of Johannesburg

01 Aug

Mirror Images

City of Johannesburg

31 Jul '20



Marketing Manager for biostimulant & innovative nutrition products





Business, Marketing, Gauteng JHB - Eastern Suburbs



R 800 000 Annually



A Chemical Agriculture company based in the Pomona, East Rand is currently seeking a Marketing Manager for biostimulant & innovative nutrition products ? South Africa



Responsible for the product management, product strategy, marketing mix strategy, gap analysis, business development, & training of the Arysta’s current and new product range.



Biostimulant and Innovative Nutrition (Excluding metalosates)



a) INTERNAL INTERACTION



Sales, marketing, R&D;, supply chain



b) EXTERNAL INTERACTION



Distributors



Agents



Farmers



Key suppliers









QUALIFICATIONS AND EXPERIENCE



Grade 12



BSC – Degree in Agriculture or BSc Honours



AVCASA



Induction



Policies & Procedures



Disciplinary Code



5 years’ experience in crop protection industry in marketing & business development positions



Mastery of business/market intelligence and marketing tools.



Broad knowledge of agrochemical & Ag input business with good industry credibility and value chain expertise



Broad knowledge of crop cultivating and production methods.



Advanced technical understanding of biostimulant and innovative nutrition and key competitors



General knowledge of the market and regulatory processes.



Financial acumen with ability to negotiate product access and distribution licenses



Product Category manager – biostimulant & innovative nutrition, South Africa



- Responsible of budget target delivery for the range

- Up to date knowledge of the markets and submarkets

- Responsible for market intelligence projects (market survey, pricing survey)

- Understand all technical aspects and positioning of the different products in the biostimulant & innovative nutrition spray program

- Responsible of Product / Market opportunity assessment & business case definition

- Responsible for range GAP analysis & guidance to R&D; budget /Acquisition strategy

- Define portfolio, crop spray program & product strategies, including the 4 Ps (Product, Place (distribution), Price, Promotion).

- Responsible for new product introduction, new product launches and Promotional programs

- Coordinate procurement process for product launches

- Responsible of price positioning of the range ie provide value proposition & competition benchmark analysis for price decisions

- Contribute to marketing assumptions for yearly budget for the range



Business Development



- Contribute in business support initiatives to achieve budget target in GP (training meetings, launch meetings, marketing campaigns, technical & marketing support for sales team)

- Develop training programs and train, Arysta sales team, distributors and agents for the positioning & the value proposition of the range.

- Contribute to key account approach development – customer data base with key promotion initiatives

- Implement the Farmer Segmentation project – farmer database & associated pull marketing actions

- Responsible of key third party supplier management



Development



- Recommendation on continuous improvement of current labels

- Contribute to R&D; protocols (give inputs and ideas)

- Identifying new uses for current products



Adhoc



- Input into general marketing strategies

- Input into company strategies and distribution

- Investigating claims



COMPETENCIES



- Change management

- Communication

- Creativity

- Customer focus

- Individual development

- People leadership

- Result orientated

- Full Marketing skills (strategic marketing, product management, business development)

- Driven and result oriented

- Strong Technical skills in Agronomy, Crop Protection and Nutrition

- Proactive

- Problem-solving skills

- Methodical

- Excellent communication skills

- Innovative



Other Benefits: + Bonuses + Benefits



Ad Visible Until: 30 August 2020



Ref: JHB001840/SB



Vacancy Type: Permanent

Marketing Manager for biostimulant & innovative nutrition products

Marketing Manager for biostimulant & innovative nutrition products

31 Jul '20 Marketing Manager for biostimulant & innovative nutrition products Business, Marketing, Gauteng JHB - Eastern Suburbs R 800 000 Annually A Chemical Agriculture company based in the Pomona, East Rand is currently seeking a Marketing [...]
City of Johannesburg
02 Aug
    City of Johannesburg
    02 Aug

Marketing Manager for biostimulant & innovative nutrition products

Marketing Manager for biostimulant & innovative nutrition products

31 Jul '20 Marketing Manager for biostimulant & innovative nutrition products Business, Marketing, Gauteng JHB - Eastern Suburbs R 800 000 Annually A Chemical Agriculture company based in the Pomona, East Rand is currently seeking a Marketing [...]
City of Johannesburg
02 Aug
    City of Johannesburg
    02 Aug

Marketing Manager for biostimulant & innovative nutrition products

Marketing Manager for biostimulant & innovative nutrition products

31 Jul '20 Marketing Manager for biostimulant & innovative nutrition products Business, Marketing, Gauteng JHB - Eastern Suburbs R 800 000 Annually A Chemical Agriculture company based in the Pomona, East Rand is currently seeking a Marketing [...]
City of Johannesburg
01 Aug
    City of Johannesburg
    01 Aug

Marketing Manager for biostimulant & innovative nutrition products

Marketing Manager for biostimulant & innovative nutrition products

31 Jul '20 Marketing Manager for biostimulant & innovative nutrition products Business, Marketing, Gauteng JHB - Eastern Suburbs R 800 000 Annually A Chemical Agriculture company based in the Pomona, East Rand is currently seeking a Marketing [...]
City of Johannesburg
01 Aug
    City of Johannesburg
    01 Aug