27 Oct
Top Recruitment
Port Shepstone
We are seeking an experienced Marketing Manager to lead the marketing function within our company within the FMCG/Retail sector. The successful candidate will be responsible for developing and executing marketing strategies that will increase brand visibility, enhance customer engagement, and drive sales across the fast-paced and competitive FMCG landscape. You will manage a team and collaborate closely with sales, product development, and external agencies to deliver impactful marketing campaigns that resonate with local consumers.
KEY RESPONSIBILITIES * Develop and execute a comprehensive marketing strategy for the FMCG product portfolio to drive brand awareness, product visibility, and sales growth.
- Lead end-to-end marketing campaigns, including advertising, digital marketing (SEO, SEM, social media), and in-store promotions.
- Analyse market trends, consumer insights, and competitor activities in South Africas FMCG sector to identify growth opportunities and market gaps.
- Work closely with the sales team to align marketing initiatives with business objectives and support revenue targets.
- Oversee product launches, ensuring that all aspects of marketing, from packaging to advertising, are optimized for success.
- Manage relationships with external agencies (creative, PR, digital) to ensure the successful execution of marketing campaigns.
- Monitor campaign performance using KPIs, and adjust strategies to improve effectiveness and ROI.
- Develop and manage the marketing budget, ensuring efficient allocation of resources to maximize impact and profitability.
- Coordinate trade marketing activities, such as in-store promotions, point-of-sale materials, and merchandising efforts.
- Build and maintain strong partnerships with key retailers and distributors to ensure effective in-store execution and visibility.
- Lead consumer research projects to understand consumer behaviour, preferences, and trends in the FMCG sector.
- Ensure compliance with local regulations and standards in marketing, packaging, and advertising practices.
- Experience in influencer marketing and consumer engagement strategies.
- Growth in market share and brand visibility.
- Sales performance relative to marketing campaigns and promotions.
- Increase in consumer engagement across digital and traditional channels.
- ROI on marketing spend and adherence to budget.
- Successful execution of product launches and promotional campaigns.
- Retail performance of in-store marketing efforts (shelf visibility, promotional displays).
REQUIREMENTS * Bachelors degree in Marketing or similar field
- 5+ years of experience in marketing, with at least 3 years in the FMCG sector in South Africa.
- Proven track record of developing and implementing successful marketing strategies within the FMCG industry.
- Strong understanding of the South African consumer market and FMCG industry dynamics.
- Experience in digital marketing, including social media, e-commerce, and content marketing.
- Familiarity with trade marketing and retail channel strategies.
- Proficient in using marketing analytics tools (Google Analytics, CRM systems, etc.) to measure campaign performance.
- Excellent communication and leadership skills,
with the ability to manage cross-functional teams and external partners.
- Project management skills, with experience managing multiple campaigns simultaneously and meeting deadlines.
- Creative problem-solving ability, with a results-oriented mindset.
- Experience in managing brand portfolios and executing product launches in FMCG.
- Knowledge of South African FMCG retail landscape, including major supermarkets and distribution channels.
- Experience in Photography & Videography
RUMUNERATION
R35,000 To R40,000 Per Month (Negotiable)
▶️ Marketing Manager FMCG/Retail
🖊️ Top Recruitment
📍 Port Shepstone