Conceptual Copywriter

Conceptual Copywriter

Established in 2004, OLIVER is the world's first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.
As a part of The Brandtech Group, we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.

Role: Conceptual Copywriter
Location: Durban, South Africa (hybrid)






ROLE MISSION
Working in partnership with our client, the Conceptual Copywriter will fully immerse themselves in a creative brief, working with our Creative Directors and Editorial teams to create a grade A campaign or piece of content that makes the reader care about what they've just read. From strap lines to long form articles, you'll be an all rounder who can jump into new subjects and master them quickly. You've got the creative and conceptual flair of a copywriter, with the instinctive storytelling ability of a news reporter. You will help us continue to grow our reputation both internally and externally for producing excellent creative work in all disciplines that helps our clients' businesses thrive.
WHAT YOU WILL BE DOING IN YOUR ROLE

Interpret creative content direction and copy briefs, producing compelling and error-free content that follows the client's style guidelines and builds engagement.
Originate big campaign ideas and creative copy concepts and create original copy for clients in the FMCG sector.






Develop content that brings client strategy to life across all media (social, mobile, DM, print, web, TV, radio, etc.)
Incessantly deliver original/ inventive concepts and distinctive tones of voice for your clients.
Articulately explain and constructively defend and pitch an idea to clients and creatives.
Ensure the copy you develop supports and enhances the creative ideas and concepts.
Produce creative campaign copy that fits the brief but really stands out and reaches an audience.
Lead on and brief other teams as appropriate to bring creative content to life.

WHAT SKILLS WILL HELP YOU BE SUCCESSFUL

Min 5 years' traditional/digital agency experience in a conceptual role.
Diploma in Copywriting or Brand Communication is essential.






You should be able to articulately demonstrate a portfolio that showcases your creativity, copywriting process, an excellent writing aesthetic, and expertise in writing for all channels.
Outstanding writing and grammar chops with refined proofreading and editing skills.
Strong comprehension of best practices for copy across all touch points.
Fantastic creative communication skills.
Able to present and pursue projects from concept to execution.
Extremely passionate about writing and reader experience.
You can expertly defend copy decisions with evidence and research.
You work confidently with, and can lead, multiple stakeholders to ensure creative content meets both business and client requirements.
Not scared to chase for information, supporting work or a brief.






Impeccable attention to detail (well spotted).
Strong ad copy, long form and short form copy.
Bilingual.

ABOUT OUR COMPANY
Lots of agencies say they're different. OLIVER is.
OLIVER believes that agencies work better inside a brand's organisation; delivering more effective work at the speed required to drive modern businesses forward. Using our unique Inside Intelligence methodology, we build specialist, dedicated in-house agencies that collaborate with clients to form better marketing solutions.
Established in 2004, our model is now driven by over 4000 people, working across more than 200 in-house agencies globally. Clients include The Guardian, Unilever, Barclaycard, PepsiCo, AXA, The AA, Adidas, BMW, Post Office, and 3M.
OUR VALUES
We are a company built on our values,





we have given you a brief overview below but would love to tell you more.
Our values shape everything we do:
Be Ambitious to succeed
Be Imaginative to push the boundaries of what's possible
Be Inspirational to do groundbreaking work
Be always learning and listening to understand
Be Results-focused to exceed expectations
Be actively pro-inclusive and anti-racist across our community, clients and creations.
OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected.
OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets.

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