Head of Digital Marketing

Head of Digital Marketing

Key responsibilities:

- Managing the planning, deployment and optimization of search engine marketing initiatives
- Designing the digital marketing activation program for various regional marketing initiatives
- Managing the optimization of the central digital advertising media allocation, including social media campaigns
- Managing social media implementation, including Facebook, Instagram, LinkedIn, X and other
- Steering the SSA digital marketing community, including sharing best practices and finding solutions across the network
- Supervising the development and approving implementation of local digital communications campaigns
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)






- Produce relevant market, competitive and audience intelligence and insights to inform the strategic development of digital campaigns.
- Track and analyze website traffic flow and provide regular internal reports
- Continuously improves financial processes, systems, tools, and techniques
- Takes appropriate measures to remedy financial risk
- Ensures proper billing and cash collection processes are in place in the country within sub-region
- Analyze records of internal customer inquiries, purchases, service requests and complaints to identify trends
- To monitor finance KPIs, standards and reporting
- Balance operational metrics against customer service metrics Convinces others within the organization to accept proposals and solutions where there may be little interest in cooperating or participating
- Maintains relationships and provides financial expertise to Africa management board and top-level experts in the organization

Minimum Requirements:
Education







- Bachelors Degree in Marketing
- Digital Marketing course qualifications are advantageous

Experience:

- MUST: experience in the Digital Marketing field across SSA.
- Minimum 5-7 years' experience in Marketing
- Minimum 3-5 years in Digital Marketing

▶️ Head of Digital Marketing
🖊️ Important Company of the Sector
📍 Cape Town