20 Oct
Recognized
Sandton
Experienced Hotel Group Sales Manager based in Sandton for multiple properties based in Gauteng, KZN and Cape Town.
Job Summary
The Group Sales Manager will be responsible for developing and executing strategies to increase revenue, drive brand awareness, and grow market share for our hotel group. The ideal candidate will have a strong understanding of the hospitality industry, excellent communication skills, and a proven track record of achieving sales and marketing goals.
Key Responsibilities
1. Developing and implementing marketing strategies to promote the hotel
2. Managing sales initiatives to attract new clients and retain existing ones
3. Overseeing the sales team and setting revenue goals
4.
Creating and managing marketing budgets
5. Analyzing market trends and competitor activities with the Revenue Manager
6. Coordinating with other departments to ensure seamless guest experiences
7. Representing the hotel at industry events and trade shows
8. Developing partnerships with local businesses and tourism organizations
9. Managing online presence and social media strategies
10. Monitoring and reporting on key performance indicators with the Revenue Manager
Further Detail
1. Day-to-day responsibilities:
- Leading daily sales team meetings
- Reviewing and responding to client inquiries and proposals
- Analyzing performance data and adjusting strategies
- Collaborating with the revenue management team on pricing
- Overseeing content creation for marketing materials with the Brand Manager
- Conducting property tours for potential clients
- Managing relationships with key accounts
2. Required qualifications and experience:
- Bachelor's degree in Marketing,
Business Administration, or Hospitality Management
- 5+ years of experience in hotel sales or marketing
- Proven track record of meeting or exceeding sales targets
- Excellent communication and negotiation skills
- Proficiency in hotel management software and CRM systems
3. Key Performance Indicators (KPIs):
- Revenue per available room (RevPAR)
- Occupancy rates
- Average daily rate (ADR)
- Total revenue generated from group bookings
- Marketing return on investment (ROI)
- Customer acquisition cost
- Website traffic and conversion rates
- Social media engagement metrics
4. Specific marketing strategies:
- Targeted email marketing campaigns
- Content marketing through blogs and social media with the Brand Manager
- Influencer partnerships with the Brand Manager
- Loyalty programs
- Virtual reality tours of the property
- Personalized marketing based on guest data
5. Interaction with other hotel departments:
- Collaborating with the front desk on guest feedback and service improvements
- Working with housekeeping to ensure rooms meet marketing promises
- Coordinating with food and beverage for special promotions or events
- Partnering with revenue management on pricing strategies
- Liaising with IT for website updates and technology integration
6. Typical challenges:
- Balancing short-term revenue goals with long-term brand building
- Adapting to rapidly changing digital marketing landscapes
- Managing diverse client needs (e.g., corporate vs. leisure travelers)
- Dealing with seasonal fluctuations in demand
- Mitigating the impact of negative reviews or PR issues
- Staying ahead of competitors in a crowded market
7. Career progression opportunities:
- Director of Sales and Marketing / Commercial Manager / Director
This role requires a blend of creativity, analytical thinking, leadership, and adaptability. The hotel sales and marketing manager must stay current with industry trends, technology, and consumer behavior to effectively position their property in a competitive market.
The GS&M; Manager would be working closely with the Brand Manager and the Revenue Manager to fulfil their duties.
The Revenue Manager would be a key team member to assist in pricing strategies and measuring revenue performance.
The Brand Manager would be responsible for executing on social media and mail campaigns, working closely with the digital agency, keeping the web site up to date and establishing brand partnerships. Typically this would be done by the SG&M; Manager but in the case of BlackBrick the Brand Manager would assume these responsibilities. The Brand Manager would also act as a brand custodian / auditor to ensure that all communication and signage that is produced is in accordance with the Brand DNA.
Please note that shortlisted candidates will be required to submit their applications through our recruitment platform to expedite the recruitment process and ensure accurate screening.
Only candidates who meet the specified criteria will be contacted.
Job ID
360064
Job Title
Group Sales Manager
Employer Type
-
Job Type
-
FT/PT
-
Province
-
Town/City
Sandton
Salary Type
Monthly
Salary
Highly Negotiable
Start Date
Depending on notice
▶️ Group Sales Manager
🖊️ Recognized
📍 Sandton