19 Oct
Redline Recruitment
Sandton
PR and Social Media for Interior Design Company based in Sandton
An established Interior Design Company based in Sandton is looking for a PR and Social Media Candidate to join their Team.
Outline of PR & Social Media Manager Job Role
A Public Relations and Social Media Manager is responsible for executing integrated PR and social media initiatives, supporting our company's overall media strategy. The main responsibilities will include establishing media lists, pitching stories to the collaborators, managing social media communities, and developing marketing communication plans to increase brand awareness, maintain a favourable public image and draw in more clients/customers/collaborators.
The dedicated PR & Social Media professional will oversee and ensuring that all media engagement activities are in line with the company's overall marketing and branding strategies and reflect business and corporate priorities up to and including content creation across the different entities.
Key responsibilities
- Planning, developing, and executing media communication strategies and influencer marketing programs in accordance with the company's business objectives
- Communicating outcomes and results of the company's media relations
initiatives to the company leadership
- Creating social media content strategies to increase brand awareness and boost community engagement
- Preparing press releases and media materials for distribution to local, regional, and national media
- Staying up-to-date with innovations and updates of social media platforms and researching popular content ideas
- Assist in obtaining sponsorships and maintaining relationships with sponsors or possible sponsors
- Project coordination for products/promotions/brands which include advertising opportunities & merchandising strategies.
- Assisting with the compilation of brand newsletters/magazines/brochures.
- Assisting with media liaison.
- Managing social media promotion activities in collaboration with PR/Social Media Agent/Agency
- Create/Manage graphic content for publishing/social media/product development, internal & external correspondence
- Manage efforts in building online reviews and reputation. Monitor online reviews and respond to each review.
- Capture Social Media Content on the go (On-Site photographic & video content)
- Consistently keep up-to-date with the latest apps and gadgets, and with professional best practice.
- Assist the Team in identifying & participating in regular networking opportunities that actively develop and grow a client base
- Assisting with the design and development of the company's website. Monitor the website's traffic and conversion rates on a daily basis
Essential role outputs:
- Handle sensitive and confidential information with discretion
- Reporting, analysing and interpreting statistical web data using Google Analytics
- Build a customer base: Through lead generation, prospecting, networking, presentations, exceptional customer service, building relationships with existing customer, referrals, and communicating effectively
- Demonstrated experience creating and implementing effective media and communications strategies
- Extensive experience managing social media for business purposes
- Demonstrated inclusive,
collaborative and engaging approach; including the ability to consult, facilitate, negotiate and influence a broad range of people at all levels
- In-depth knowledge of Public Relations, social media marketing, influencer marketing, branding, SEO, SEM, and paid advertising
- Compile reports for management showing results.
- Identify threats and opportunities in user-generated content surrounding the company. Report notable threats to appropriate management.
- Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising social media, content marketing, SEO and social advertising campaigns.
- Implementing Search Engine Optimisation (SEO) to improve the website's
ranking in the search engines such as Google and Bing
- Researching products and conducting competitive analysis
- Assisting with the production of marketing reports
- Assisting with the organisation of conferences, meetings and exhibitions
Salary: Market Related and depending on the Candidate's current salary, skills, qualifications and experience.
Minimum Requirements:
- At least have a bachelor's degree in communications, Public Relations, Marketing, or a related field
- Relevant working experience in a Corporate/Creative environment.
- Must have a valid driver's license
- Strong Proficiency in relevant computer packages (MS Office) and software packages
- Experience in digital marketing, including social media platforms (Facebook, LinkedIn, Twitter, Pinterest, Youtube),
Google Analytics and Google Adwords recommended.
Personality Attributes:
- Strong personality/resilient
- Efficient
- Uncompromisable Discretion
- Flexibility
- Self-motivated
- Organised
- Proactive
- Be a strategic thinker
- Excellent communication skills.
- Keep calm under pressure
- Capable of thinking laterally in a crisis.
- Ability to pre-empt any situation and take control