17 Oct
Cape Union Mart Group
Cape Town
Our Digital Marketing department is in search of a culture and brand fit Digital Content Coordinator to join their team to take ownership of the day–to–day assembly & deployment of all relevant social, mailer, SMS & paid media content for the Cape Union Mart portfolio (which includes K-Way). The role will require the incumbent to work effectively across multiple teams, including some external partners, to proactively seek relevant information in order to effectively support the overarching business objectives & ensure the delivery of world class digital content.
The incumbent needs to take ownership and be responsible for implementing strategies that drive performance across our key digital marketing channels whilst supporting the business objectives: Reach, Traffic, ROAS, and Revenue. Keep up to date with industry best practice, competitor activities and consumer insights, and be skilled in distilling this information into actionable steps to elevate our digital marketing initiatives.
It's important that we find individuals who are a great fit for our business. The ideal candidate will be a team player, have a high attention to detail and enjoy working in a fast-paced and high-pressure environment. This is a fast-changing role with evolving expectations, and we are looking for someone who has a natural aptitude for social media and problem-solving capabilities to push the digital boundaries. We're looking for people who embody our values of Trust, Innovation & Passion and aren't afraid to challenge the status quo.
Key Duties Day-to-day assembly & deployment of required social media (Facebook, Instagram + Twitter),
mailer & SMS comms.Coordinate small scale digital content productions with the support of both internal & external teams, as and when required.Compile monthly content calendars, alongside the broader brand & merchandise teams, to be executed across but not limited to Facebook, Instagram, Mailers & SMS.Liaise with external digital agency to ensure delivery of all performance media assets on time and in line with the approved digital media plan.Brief all digital content requirements into the design studio in accordance with agreed lead times.Work closely with community managers to actively seek out and act on engagement opportunities within our online communities.Leverage & incentivize user generated content on our channels through the ideation & execution of competitions,
giveaways or potential brand partnerships.Proactively coordinate with the brand and eCommerce teams to communicate digital campaign requirements and creative delivery deadlinesExecute on weekly/monthly reporting to ensure our digital marketing efforts are effectively meeting our key KPIs and interrogate the data to glean insights into future campaign decision making, optimisations and actionsTake ownership of briefing paid media agency on campaigns and handing over creative assets in time for launch dates as well as effectively communicate campaign durations and key focus areasProject manage digital requirements on campaign shoots and production management of digital content on shoot days,
drive approval processes through Digital Lead.A/B test formats and messaging regularly for ongoing performance elevation with the intention of driving sales and improved ROASUtilise Marketing Cloud and Email on Acid effectively and accurately to deploy mailers, build customer journeys and perform A/B testingMonthly budget tracking and accurate reporting on variancesUtilise AI tools to effectively streamline your workJob Requirements Knowledge, Experience & Qualifications At least 2 years' experience in a similar positionMatric and related tertiary education in digital content/marketingAbility to manage social media platforms (Facebook & Instagram) is essentialExperience with Salesforce Marketing Cloud is advantageousHigh-level understanding of performance media (Facebook & Google), email communication strategies and overall digital insights & analytics.Domain knowledge in retail,
online advertising and eCommerce with strong affinity to the Cape Union Mart and K-Way Brands.CompetenciesGoal oriented and self-motivated – must be able to work independently with minimal supervisionFlexible and adaptable – must enjoy working in a fast-paced and at times challenging environmentAbility to work and build relationships cross-functionally and with a wide range of individuals with different skill setsStrong organizational, interpersonal, and communication skills (written and verbal)Strong sense of ownership & responsibility – track record of performance meeting targets & objectives'Can do' positive attitude – eager to grow, learn and develop your skillsDecisive, structured and organised,
with a keen eye for detailFast learner with a strong aptitude for systemsPassionate about social media, digital content, eCommerce and retail.
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▶️ Digital Content Coordinator Cape Union Mart
🖊️ Cape Union Mart Group
📍 Cape Town