Beverage Marketing Manager

Beverage Marketing Manager

THE ROLE–IN–TRADE GROWTH HACKER:
One of our dynamic forward-thinking clients wishes to appoint an exciting, dynamic, and ambitious individual to join their Food & Beverage Team.
The ideal person is self-motivated and organized, has a positive attitude, and has the drive to want to succeed in building this new and exciting food & beverage category in South Africa. The successful incumbent will form part of the food & beverage division reporting to the Head of Department.

RESPONSIBILITIES

Market research & scoping new on-consumption customersDevelop new ideas about sell-out activities with a creative and innovative spirit,





in alignment with the marketing guidelines.POS Tools Management (Ensure the availability and the correct placement of the POS tools, monitoring procurement from HQ and the local productions)
Give support in the implementation of tailor-made tools and concepts.Analyze sell-out results of the POS tools.
Merchandising & marketing asset development & execution and managing supply and qualityMarketing opportunities in on-consumption and off-consumption channelsAnalysis and Planning Activities
Track, record and evaluate all results of implemented marketing activities: POS tools, customers and shoppers activations.Identify potential for improving and adding new marketing activities and proactively involve Sales and Brand Departments.Ensure an efficient allocation of the on-consumption marketing budget and give support to the business planning process.
Managing promotions – instore & externalTraining of outsourced promotional teamsConducting ad-hoc experiential adventure marketing & samplingPresenting key beverage marketing collaborations,





sponsorships & partnerships (passive & active sampling events)Presenting key marketing opportunities around trade to drive volumeScoping & Implementing above the line and brand opportunities
QUALIFICATIONS, KEY ATTRIBUTES, AND EXPERIENCE REQUIRED

Qualifications and Experience required:
Post-Matric QualificationTertiary educationA minimum of 3 years' experience in Marketing in an FMCG environment essential Valid Code 8 drivers’ licenseSpeak and write English fluentlyBeverage industry experience strongly preferred

Key attributes:
https://protool.gumtree.co.za/external-link-browser.html?url=aHR0cHM6Ly93d3cuZGl0dG8uam9icy9qb2IvZ3VtdHJlZS84MzI0MzY5NTY/c291cmNlPWd1bXRyZWU=&jid;=376849&xid;=832436956

▶️ Beverage Marketing Manager
🖊️ Recognized
📍 Higgovale