18 Oct
Leading
Higgovale
Responsibilities & Duties
Lead the design and evolution of the company’s social media strategy that is global in its reach but local in its storytelling, that grows brand engagement, reaches target audience (existing and new) and, as a result, increases conversionServe as the social media expert within the company, maintaining a cutting-edge understanding of best practices, features, strategies, channels and tacticsCreate and manage the social media calendar and content based on the company’s product marketing priorities and broader cultural and industry trendsDaily community management and social customer serviceDesign and execute monthly social media reporting on key metrics, including growth in followers, engagement,
traffic and conversions. Create and share out monthly performance reporting, including with senior leadership. Uncover insights and develop actionable recommendations for how to move the brand forward in social media based on performance.Influencer outreach marketing, developing brand credibility and promoting awareness of our brand to larger or new audiencesSupport local camp teams and local social media channels in growing their engagementDevelop an approach for experimenting, testing and measuring social media featuresPropose social media and campaign-specific KPIs and benchmarks to achieve and bypass brand goals and objectivesWrite for the company blog found on the websiteContribute to campaign-specific or new business projects as directed by management from time-to-time
Requirements & Qualifications
Five years of experience working directly on social media and digital strategyAn ability to work in a fast-paced environment, prioritize and deliver against changing priorities,
multiple stakeholders and aggressive deadlinesExtremely well-versed in social media and digital technologies, constantly informed on industry developments, including consumer trends and new technologiesKnowledge of digital PR, influencer and social marketing with a solid understanding of how to create engaging experiences and articulate them through a multitude of social, digital and mobile channelsExperience with social / digital scheduling tools approaches to measurement / metrics and reportingAble to work with and advise teams and stakeholders from around the world with differing levels of social media knowledgePhotoshop, photography and videography skills are a plusExperience or passion for the travel or safari industries is preferred, but not required
Required Work Practices
Across all interactions, promote the image of the commercial team as a best in class externally with our clients and internally with our key stakeho...
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▶️ Manager of Social Media & Insight - Travel Industr
🖊️ Leading
📍 Higgovale