Senior Insights Analyst

Senior Insights Analyst

Location: Cape Town, South Africa
Date Posted: Sep 11, 2024
Category: Professional Services & Support
The Senior Analyst is responsible for tracking, compiling, and reporting customer research metrics derived from multiple data points to support business decisions.
This role requires the analyst to compile reports using measurement tools, social media platforms, online news, and other data channels, organizing the data in formats suitable for analysis and drawing both quantitative and qualitative conclusions - delivering insights across various customer segments, genres, and media platforms.
The analyst also supports the development of reports & reporting methodologies based on customer requirements and their own expert knowledge.





The work involves data collection, analysis, insight generation, reporting to various departments, and presenting findings back to the client as required.
The Senior Analyst will work within a larger professional services team to support one of our biggest Enterprise client deliverables, all while thriving in a fast-growing and versatile organization that offers you empowerment and autonomy.
What You'll Do: Technical & Operational:Problem-Solving and Critical Thinking: Ability to analyze complex data issues, think critically, and propose effective solutions.Ad Hoc Requests Management: Enjoys working on ad hoc requests, demonstrating flexibility and responsiveness.Problem-solving: With an analytical mindset (e.g. ability to question data).Willingness to learn and contribute (an ambitious team player).Understanding of complex deliverables.Attention to Detail: Strong attention to detail in media analysis, ensuring accuracy and completeness.Team player: Collaborative team player,





able to work seamlessly within a team environment.Structured and Adaptable: Thrives in a structured environment with recurring weekly deliveries, as well as the ability to handle daily ad hoc requests.Experience with Manual Data Tagging/Curation: Previous exposure to working with manually tagged or curated data sets.Quality Assurance Expertise: Proficient in conducting quality checks, ensuring content relevancy, and maintaining data accuracy.Develop checklists and tracking tools to ensure adherence to data quality control standards.Conceive templates, dashboards,





and other visualization tools for specific projects.Manage internal & external stakeholder interactions to ensure alignment of deliverables according to requirements/SLAs set by clients.Identify data sources for data analytics and newer ways to leverage already available data.Assist users, technical staff, and management to determine and resolve issues associated with project implementation.Collaborate across different teams and stay up-to-date on industry changes, to maintain an edge in proposing best-in-class media insights reports and deliverables for clients.Oversee efficiency of workflows - Proactively monitoring and reviewing workflows, identifying potential workflow issues that require assessment & review with clients.Analyze data sets and review standard of reporting/project deliverables done by the teams, ensuring that reports are sent to clients within SLAs and in an efficient, accurate,





and timely manner.Develop a know-how of Meltwater products to help enhance reports.People Development & Management:Be a culture champion - build and drive the overall culture and vision of the team by leading by example.Ensure constant close communication with the team to ensure any changes to deliverables are executed, delivered, and archived accordingly.Identify challenges within the team, including workflow, welfare, and scheduling, and feedback to management.Team Development - Liaise with management to identify and execute training needed to optimize the team's overall skills.Ensure proper briefings, handovers, and mentoring are done for team members to ensure support at all levels.What You'll Bring: Experience:Bachelor's degree in any field.Must be able to read, write,





and speak fluently at a business level in English - we will only consider candidates with exceptional spelling and grammar skills.2-4 years' experience in an Analyst role having relevant industry experience.Relevant industry experience is defined as media insights/reporting & analytics/traditional or social media/media agencies & public relations/digital marketing/marketing & communications.Experience working with PR agencies is highly desirable.Experience working with Enterprise customers.Project management experience is a plus but not a strict requirement.Advanced data science skills are not required.Skills:Knowledge of SaaS-based media tech and platforms, and media measurement KPIs.Advanced Excel Skills: Proficient in complex Excel functions, formulas,





and data manipulation techniques.Power Query Proficiency: Experience in setting up and using Power Query for efficient data transformation and analysis.PowerBI Exposure: Familiarity with PowerBI, with the ability to create insightful dashboards and reports is an advantage, but not required.Excel/Data Quality Checking Exposure: Familiarity with processes related to Excel and data quality checking.Boolean and Search Query Knowledge: Exposure to working with Booleans and search queries is considered a bonus.Numerical Proficiency: Excellent numerical skills, capable of identifying and resolving data discrepancies.Values efficiency and innovation,





seeking ways to streamline processes and introduce improvements.Team player mentality with excellent organizational and prioritization skills.Strong communication skills, both written and verbal.High attention to detail.Business acumen and strong executive presence.Customer Experience (CX) knowledge/experience. Customer-centric.An understanding of PR and Marketing roles, responsibilities, and KPIs.What we will give you: Enjoy flexible paid time off and unlimited leave options for enhanced work-life balance.Meltwater demonstrates a commitment to your well-being by contributing towards Discovery Health, ensuring robust healthcare coverage.Complimentary CalmApp subscription for you and your loved ones, because mental wellness matters.Energetic work environment with a hybrid work style, providing the balance you need.Benefit from our family leave program,





which grows with your tenure at Meltwater.Thrive within our inclusive community and seize ongoing professional development opportunities to elevate your career.Where You'll Work: V & A Waterfront, 3 Dock Rd., 8001 Cape Town
Our Story: The sky is the limit at Meltwater. At Meltwater, we believe that when you have the right people in the right working environment, great things happen. Our best-in-class technology empowers our 27,000 customers around the world to analyze over a billion pieces of data each day and make better business decisions.
Our award-winning culture is our north star and drives everything we do – from striving to create an environment where all employees do their best work to delivering customer value by continuously innovating our products — and making sure to celebrate our successes and have fun along the way.
We're proud of our diverse team of 2,300+ employees in 50 locations across 25 countries around the world. No matter where you are, you'll work with people who care about your success and get the support you need to reach your goals.
So, in a nutshell, that's Meltwater. We love working here, and we think you will too.
Equal Employment Opportunity Statement: Meltwater is an Equal Opportunity Employer and Prohibits Discrimination and Harassment of Any Kind: At Meltwater, we are dedicated to fostering an inclusive and diverse workplace where every employee feels valued, respected, and empowered. We are committed to the principle of equal employment opportunity and strive to provide a work environment that is free from discrimination and harassment.
All employment decisions at Meltwater are made based on business needs, job requirements, and individual qualifications, without regard to race, color, religion or belief, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, marital status, veteran status, or any other status protected by the applicable laws and regulations.
Meltwater does not tolerate discrimination or harassment of any kind, and we actively promote a culture of respect, fairness, and inclusivity. We encourage applicants of all backgrounds, experiences, and abilities to apply and join us in our mission to drive innovation and make a positive impact in the world.

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▶️ Senior Insights Analyst
🖊️ Meltwater Group
📍 Cape Town