Channel Representative

Channel Representative

1. Ensure efficient and cost-effective product distribution
• Ensure driver teams deliver according to mapped and optimised routes
• Ensure all new and old customers are plotted on the GPS system
• Ensure orders are geared towards improving truck utilisation and loaves/km
• Ensure delivery teams invoices correspond with loading list before vehicle leaves bakery
2. Ensure balancing of orders placed, delivered and returned
• Monitor driver orders for informal trade customers daily
• Monitor and track returns daily
• Craft and action plans to drastically improve returns
3. Submit sales figures from drivers daily
• Ensure driver teams’ sales are in line with sales targets






• Source and distribute of key trade intelligence
• Provide actionable plans for improvements and combating competitor activities
4. Ensure the capturing and allocation of all customer details
• Ensure all customer details and classifications are loaded correctly on new accounts and are correctly listed on existing accounts
5. Ensure driver competency and delivery time management
• Support, train, discipline and lead the driver & van assistant teams to deliver sales excellence
• Employ efficient route riding system to see all customers within each month
• Evaluate on-the-job performance, and provide training on shortfalls identified
Regional Sales Manager
Sales Representative Informal Trade
Channel Representative
Channel Representative
6. Monitor Trade Prices
• Submit weekly price surveys for informal trade customers
• Monitor RSP’s and execute pricing strategy, policy and mandate
7. Build long standing relationship with customers






• Increase sales volume and market share in General Trade stores
• Develop a strategy with Informal Sales Representative to gain new business
• Handle customer complaints and queries
• Ensure merchandising to the company’s standards
• Supports the Informal Sales Representative in providing adequate route optimisation and rationalisation solutions
• Ensure the customer needs are met within a viable business framework
• Provide a link between customers and drivers for a seamless transition of products
• Provide key trade intel and address regular customer service requirements.

▶️ Channel Representative
🖊️ RCL FOODS Careers
📍 Krugersdorp