13 Oct
Wns Global Services
Centurion
Job Description
- Design, build and refine email communications that support internal and external digital campaigns and ongoing requests from the business.
- Collaborate with cross-functional teams to coordinate featured assets and content.
- Work collaboratively to understand business and customer needs and advise on industry best practices and standards related to email marketing
- Implement innovative designs and solutions, including mobile-responsive designs, to help make assets more visually appealing and enhance usability and engagement.
- Support the tagging of all marketing URLs using Google Analytics for tracking; utilize URL shortening utilities for promotion within digital communications
- Perform QA testing to ensure links,
images, segmentation lists, and dynamic content function properly and email renders accurately across various email clients.
- Measure and improve performance characteristics such as open rate, click-through rates, and content engagement using A / B testing and various other methods
- Create, deploy and maintain landing pages that promote new programs, advertised assets, product lines and other digital campaign initiatives
- Utilize HTML, CSS, SQL and / or AMPscript to develop customized email templates and landing pages that maintain Jaguar Land Rover’s brand and style guidelines.
- Support the implementation of automated journeys for multiple audiences to cultivate relationships and enhance communications with active and inactive prospects.
- Support digital acquisition and data capture strategies, as well as audience list and database management and integrations.
- Monitor and respond to email deliverability issues and ensure adherence to email compliance and spam regulations.
- Analyze email campaign results and assist in the creation and distribution of performance reports, summarizing key insights and offering recommendations.
- Contribute to the ongoing development and maintenance of the Salesforce Marketing Cloud platform.
- Serve cross-functional roles with Corporate Communications as needed or assigned.
Qualifications
- Bachelor’s degree / Diploma required, preferably in marketing, communications or related field
- 2 years of experience in email marketing / digital design with a marketing automation system required
- Enterprise level experience with Salesforce.com and Salesforce Marketing Cloud preferred
Salesforce Marketing Cloud email certification preferred
- Automotive industry experience preferred
- Intermediate knowledge of HTML, CSS, SQL and / or AMPscript a plus
- Knowledge and Skill Requirements / Specialized Courses and / or Training :
- Knowledge of email marketing best practices and industry best practices.
- Ability to think critically, identify solutions and deliver recommendations based on data and analysis.
Additional Information
▶️ Salesforce Cloud Marketing Campaign Specialist
🖊️ Wns Global Services
📍 Centurion