11 Oct
University of the Free State
South Africa
Job Title
Senior Officer: Marketer - Bloemfontein (post level 9) (Job ID: 5928)
Organizational Unit
University of the Free State -> Registrar -> Student Recruitment Services
Contract Type
Permanent
Occupational Level
Semi-Skilled
Location
Bloemfontein Campus - Bloemfontein, FS ZA (Primary)
Closing Date
16/10/2024
Description
Job purpose The primary function of the role is to attract, recruit, and retain academically deserving students for studies at the university while ensuring the achievement of enrolment targets. This includes the dissemination of recruitment information, execution of recruitment activities, and relationship building with internal stakeholders and external partners. Specifically,
this role focuses on attracting students from diverse market segments, with an emphasis on underrepresented groups at the university.
Duties and responsibilities: The responsibilities for this position will include, but are not limited to:
Develop, maintain, and implement recruitment strategies aligned with institutional objectives, contributing to the university's Vision 130, as a member of the Directorate's team.
Visit identified schools' career exhibitions and engage with parents nationally to deliver presentations and disseminate recruitment information with a focus on identifying and recruiting top achievers from the targeted groups.
Explore and advise on possible markets for postgraduate initiatives.
Attend selected recruitment activities outside official office hours as per the Recruitment Plan and on request of the Director: Student Recruitment Services.
Engage with top achievers and their parents on and off campus to advise on career choices based on their academic achievement levels and career aspirations.
Foster relationships with internal stakeholders, schools, community organisations, and other stakeholders to increase the recruitment of prospective students from underrepresented groups.
Provide advisory and reference services to prospective students.
Gather data analytics to inform recruitment decisions for discussions during the Directorate's strategic planning sessions.
Identify, approve, and evaluate sponsorship opportunities, ensuring measurable return on investment.
Responsible for the financial management of the entities under your control.
Manage the use of the university assets allocated to you effectively.
This position is based in Bloemfontein but recruits nationally.
Inherent requirements:
A Bachelor's degree or a B-Tech degree on NQF Level 7 in Marketing, Communication, Education or Psychology (Counselling or Educational Psychology).
A minimum of three (3) years of relevant working experience in the higher education sector (in Student Recruitment) or Further Education and Training (FET) environment.
A proven track record of working with schools from Quintile 5, Quintile 99, and private schools.
A valid driver's license.
Recommendations:
Three (3) years of relevant experience in higher education, especially in student recruitment/school liaison.
Honours degree on NQF Level 8 in Marketing, Communication, Education or Psychology (Counselling or Educational Psychology).
Knowledge of the higher education landscape and the school environment,
focusing on Quintile 5, Quintile 99, and private schools.
A clear understanding of how to communicate or engage with Gen Z.
Competencies
Required competencies:
Results oriented.
The ability to cope with a frequently changing environment and to adapt to evolving situations.
The ability to be reliable, responsible, dependable and to fulfil obligations.
Strategic thinking.
The ability to plan work and to follow plans.
The ability to be creative and open-minded when addressing work issues.
Business Acumen:
The ability to adhere to rules and strictly follow work regulations.
Proficient in using MS Office.
Leading.
The ability to maintain high levels of personal motivation, energy and enthusiasm.
The ability to be cooperative with others, display a good-natured attitude and encourage people to work together.
Building coalitions
The ability to negotiate, sell, influence and to persuade others.
The ability to interact with others and establish personal connections with people.
Application Requirements
Please ensure that all relevant documentation is attached to your application.
A detailed curriculum vitae and cover letter.
Copies of qualifications (please provide the SAQA accreditation in the case of foreign qualifications).
A copy of your identity document (ID or passport in the case of foreign nationals).
Proof of registration with a Professional Body (if applicable).
A copy of your driver's license (if applicable).
Confirmation of employment from current employer / last employer if unemployed (only applicable to external applicants).
Assumption of duties: As soon as possible
Closing date: 16 October 2024
Salary: The salary is available on request.
Fringe benefits: (Subject to specific conditions): pension scheme, medical aid scheme, group life insurance, housing allowance, leave and sick leave, service bonus and study benefits.
Enquiries: For enquiries, please feel free to contact 051 401 9814 or ****** or ******. Additionally, kindly contact 051 401 2979/ 9810/ 9813/ 9848/ 7659 for assistance.
General: The UFS is a designated employer and is committed to the pursuit of excellence, diversity,
and redress in achieving its equity targets in accordance with the University's Employment Equity Plan and its employment equity goals and targets. Preference will be given to candidates from the under-represented designated groups, including candidates with disabilities. Our Employment Equity Policy is available at: EEA13_EE Plan UFS 1 March 2022 (003).pdf The University processes personal information in line with its obligations under the Protection of Personal Information Act (POPIA) and any personal information provided to the University will be treated as confidential and processed in accordance with the rights provided to data subjects under POPIA.
The University reserves the right not to fill the post. The UFS will only consider applications of candidates who meet all the inherent requirements of the position.
Applications that are incomplete will not be considered. Communication will be limited to shortlisted candidates only. Should you not be contacted within six weeks of the closing date for applications, you may assume that your application was unsuccessful.
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▶️ Senior Officer: Marketer - Bloemfontein (Post Level 9)
🖊️ University of the Free State
📍 South Africa