13 Oct
Top Recruitment
Port Shepstone
The Marketing Manager will be responsible for developing and executing the overall marketing strategy with a focus on content creation, digital and offline advertising, and corporate identity.
The successful candidate will play a pivotal role in enhancing brand awareness, driving engagement, and supporting sales growth through targeted marketing initiatives across all channels.
KEY RESPONSIBILITIES
Marketing Strategy & Planning
- Develop and implement comprehensive marketing strategies to align with business goals and drive sales.
- Collaborate with senior management to ensure marketing plans support both retail and wholesale objectives.
- Manage the marketing budget and allocate resources for maximum impact and ROI.
Content Creation & Management
- Oversee the creation of high-quality, engaging content for digital platforms, social media, email campaigns, and print materials.
- Develop content calendars and manage internal / external resources (copywriters, designers, videographers) to produce compelling marketing assets.
- Ensure all content reflects the companys brand identity, values, and messaging.
Corporate Identity & Brand Management
- Lead initiatives to enhance and maintain the companys corporate identity and ensure consistent use of branding across all channels.
- Ensure all marketing collateral, from packaging to advertisements, adheres to corporate branding guidelines.
- Drive brand consistency and ensure that messaging is aligned with the companys mission and vision.
Digital Advertising & Campaigns
- Lead the development of digital marketing campaigns, including paid search (SEO / SEM), display advertising, email marketing, and social media marketing.
- Monitor and optimise digital advertising performance using analytics tools, adjusting strategies to improve engagement, traffic, and conversions.
- Manage relationships with digital marketing agencies, ensuring that campaigns are cost-effective and reach target audiences.
Offline Advertising & Promotions
- Plan and execute offline marketing campaigns, including print, radio, outdoor advertising, and in-store promotions.
- Collaborate with retail partners to develop and implement point-of-sale materials, brochures, posters, and other promotional materials.
- Coordinate marketing events, product launches, and in-store activations to drive brand visibility and customer engagement.
Customer Insights & Data Analytics
- Leverage market research and customer data to refine marketing strategies and create targeted campaigns that resonate with specific audiences.
- Analyse campaign performance data and provide actionable insights to continuously improve marketing initiatives.
Team Management & Leadership
- Manage and mentor the marketing team, fostering a culture of creativity, collaboration, and high performance.
- Ensure the marketing team meets KPIs and project deadlines while maintaining a focus on innovation and quality.
Stakeholder & Vendor Management
- Collaborate with cross-functional teams, including sales, operations, and product development, to ensure alignment with business objectives.
- Build and manage relationships with external vendors, agencies, and media outlets to support marketing initiatives.
REQUIREMENTS
- Degree in Marketing,
Business Administration, Communications (or related field)
- 5+ years of marketing experience, ideally within the FMCG industry.
- Strong experience in content creation, corporate branding, digital advertising, and offline campaigns.
- Demonstrated success in managing digital and traditional marketing initiatives from concept to execution.
- Proven ability to manage marketing budgets and analyse performance data to optimize spend.
REQUIRED SKILLS & COMPETENCIES
- Content Development : Expertise in creating and managing engaging content across multiple formats (written, visual, video).
- Branding & Corporate Identity : Strong understanding of corporate identity and brand management.
- Digital Marketing : In-depth knowledge of SEO / SEM, PPC,
social media advertising, and other digital marketing tools.
- Offline Marketing : Experience with traditional advertising platforms, including print, radio, and in-store promotions.
- Leadership & Teamwork : Proven ability to lead a team and collaborate across departments.
- Analytical Thinking : Strong analytical skills with a focus on campaign performance, customer insights, and ROI analysis.
- Project Management : Excellent organizational skills, able to manage multiple projects and meet tight deadlines.
RUMUNERATION
R40,000 (CTC) Negotiable