11 Oct
Projectgrowth
South Africa
Our client is an innovative company dedicated to revolutionizing the food and nutrition industry through data-driven solutions. They are seeking a proactive and detail-oriented Social Media Specialist to manage social media posting and website content optimization. The ideal candidate will have experience in digital marketing, content management, basic Figma skills, and a keen interest in leveraging data to optimize marketing strategies.
Key Responsibilities:
- Social Media Management:
- Manage social media posts across various channels, primarily focusing on LinkedIn and Meta, with additional attention to Reddit, YouTube, and Twitter.
- Increase brand visibility and engagement through consistent social media presence.
- Content Posting:
- Post blogs and other content on the website.
- Ensure content is optimized for search engines and effectively communicates the brand’s message.
- Newsletter Optimization:
- Collaborate with the team to strategize and optimize newsletter sign-ups on the website.
- Drive an increase in pipeline and subscriber engagement.
- Design Editing:
- Edit and refine marketing templates in Figma to align with brand guidelines and campaign needs.
- Data Integration & Reporting:
- Use Databox and Slack integration with HubSpot to monitor key marketing metrics and inform data-driven decision-making.
- Marketing Automation (Nice to Have):
- Track and manage HubSpot automations, including demo forms and lead nurturing workflows.
- Experience in this area is highly advantageous but not required.
What Success Looks Like:
- Increased Social Media Engagement:
- A consistent and engaging social media presence that drives brand awareness and community interaction across targeted platforms.
- Effective Content Management:
- High-quality and optimized blog posts that enhance website traffic and audience engagement.
- Growth in Newsletter Sign-Ups:
- Implementation of strategies that result in a measurable increase in newsletter sign-ups and lead generation.
- Smooth Marketing Automation:
- Efficient management of HubSpot automations, resulting in streamlined lead nurturing and improved conversion rates.
- Creative & Brand-Aligned Designs:
- Production of visually appealing marketing materials that reflect the brand’s identity and resonate with the target audience.
Qualifications:
- Experience:
- 2+ years of experience in digital marketing, with a focus on social media management.
- Social Media Expertise:
- Proficiency in managing and posting on social media channels, particularly LinkedIn and Meta.
- Experience with Reddit, YouTube, and Twitter is a plus.
- Content Management:
- Experience in posting content on websites.
- Technical Skills:
- Familiarity with HubSpot and its integration is highly advantageous.
- Basic design editing skills in Figma are required.
- Analytical Skills:
- Ability to track and interpret key marketing metrics and use data to inform and optimize marketing strategies.
- Communication Skills:
- Fluent in English, with excellent verbal and written communication skills.
Opportunity:
If you are a versatile digital marketing professional with a passion for social media, content management, and data-driven strategies,
we encourage you to apply. Join our client’s team and contribute to innovative marketing efforts that drive growth and engagement in the food and nutrition industry.
Application Process:To be considered for this role these steps need to be followed:
- Fill in the application form
- Record a video showcasing your skill sets
▶️ Social Media Specialist
🖊️ Projectgrowth
📍 South Africa