10 Oct
Rnb Placements
Sandton
Introduction
Our client, FMCG concern has this role for a suitable candidate with high energy levels. Possibility of becoming permanent.
Duties & Responsibilities
Consumer Centricity
- Develop deep understanding of consumer segmentation and demand spaces, alongside typologies to execute targeted marketing initiatives.
- Understand consumer needs, preferences, and behavior, using the monthly brand health tracker, and bespoke qualitative or quantitative studies.
- Supplement formal market data with insights garnered from internal and external stakeholders: consumers, customers, trade, buyers, sales force.
Brand Strategy
- Understand the brand strategies aligned with business objectives, ensuring consistent positioning, purpose,
creative big idea, and messaging to build brand equity.
- Assist in the maintenance of brand visual, tonal and execution guidelines and ensure brand consistency across all channels and touchpoints.
- Support the monitoring of market trends, competitive landscape, market share, brand performance, brand health, and consumer perceptions to share feedback to team.
Communication Strategy
- Assist brand with the execution of integrated TTL communication strategies across various channels, including digital and tech innovation, social media, CRM, TV, radio, OOH, print, PR, influencer, events, and experiences.
- Support Website, CRM, social channels, and community management.
- Support the creation and execute compelling, engaging and locally relevant TTL creative campaigns that resonate with the target audience.
- Lead brand asset management on internal and external platforms: packs, brand visual identity, logos, creative assets and playbooks.
Integrated commercial planning
- Assist in executing integrated commercial plans that drive brand growth.
- Collaborate with sales and trade marketing teams to align marketing activities with sales objectives.
- Support brand budget management.
Brand Profitability
- Understand the brand income statement to support execution of brand profitability initiatives.
- Understand the revenue management pricing strategy, pack-price approach, and promotional effectiveness.
- Support brand A&P; cost centers management including monthly recons and reporting.
- Ownership of all brand admin relating to finance and SAP.
Innovation
- Understand segmentation, consumer insights and category competitor analysis and how to identify opportunity spaces within and beyond the bottle.
- Assist in brand projects with intrinsic, packaging, and product development teams to implement future fit products or product variations.
- Lead implementation of pack upgrades and supporting trade tools.
Trade Marketing and Route to Consumer
- Ownership of all below the line activity in and outside of campaigns to drive sales and brand presence at point of purchase.
- Assist brand, trade marketing and channel partners to develop target marketing initiatives.
- Lead the development and execution of channel-specific trade promotions and activations, in-store merchandising, and trade assets, and POS materials with a consistent trade playbook for all channels.
- Use shopper market research and analysis to understand consumer behaviour and preferences in different channels.
Team Collaboration
- Integrated creative and media agency account administration.
- Ability to engage and collaborate with internal stakeholders across multiple projects: Global and Regional Marketing Teams, MT, Innovation, Trade Marketing, Sales, Group Key Accounts, Logistics, Finance, Legal, Revenue Management, Supply and Operations, Procurement, Corporate Affairs.
Desired Experience & Qualification
Relevant qualification in Marketing / Brand Managing
2 - 3 years experience
Interested?RNB Placements
Tania Redgard
Cape Town
7000 Western Cape
http://www.rnbplacements.co.za
▶️ Marketing / Brand Coordinator (3-month contract) Sandton
🖊️ Rnb Placements
📍 Sandton