10 Oct
Cpes
Woodmead
Duties & Responsibilities
Annual Brand Strategy Planning
- Establish and execute brand strategies tailored to the South African market.
- Plan, implement, and evaluate annual marketing strategies and initiatives.
- Summarize outcomes and provide feedback upon the conclusion of projects.
- Plan and oversee the annual budget for brand marketing initiatives.
Project Management
- Develop briefs outlining target market specifics and establish brand marketing requirements for projects.
- Execute projects and events in partnership with external agencies.
- Conduct comprehensive analyses and evaluations of project results.
Media Management
- Maintain and enhance social media presence by increasing followers,
creating and posting content, and fostering engagement while building and nurturing relationships.
- Coordinate and publish announcements regarding product launches and events.
- Manage media agencies, as applicable, and oversee associated costs.
PR & KOL Management
- Strategic planning for PR releases on an annual basis.
- Establish and maintain an annual budget for PR and KOL initiatives.
- Oversee PR agencies and assess their monthly deliverables.
- Cultivate and sustain relationships with KOLs, managing new product reviews effectively.
Creative Design Implementation & Brand Management
- Lead the creative development of various content types, including videos, photographs, demo materials, third-party contributions, partner content, graphics, point-of-sale materials, and store imagery.
- Oversee launches and ongoing management of campaigns, ensuring cohesive integration of creative content across all functions from inception to completion (Above-The-Line and Below-The-Line).
- Actively participate in creative evaluations to ensure content strategy alignment with briefs and adherence to high-quality standards; implement tracking procedures and documentation for all creative assets.
- Assist in the development and management of networking and partner relationships, including affiliates and third-party agencies.
- Oversee the enhancement and maintenance of the brand's public image among stakeholders, agencies, and industry professionals.
Desired Experience & Qualification
Desired Experience & Qualification
- Degree in Marketing Management and Brand Marketing
- Brand Management and Development
- Social Media Marketing and Strategy
- Advanced knowledge in Adobe Suite - Photoshop, InDesign, Illustrator,
After Effects, Light Room
- Advanced Photography & Videography skills
- Activations, Promotions, Event Coordination, Customer Engagement Strategy
- PR Management and Strategy
▶️ Brand Marketing Manager
🖊️ Cpes
📍 Woodmead