09 Oct
Vgp Recruitment
Cape Town
DIGITAL MARKETING PAID MEDIA SPECIALIST: ONLINE BETTING & GAMING Paid Media (Display / Social Media) - DigitalCape Town - Western CapePreviously disadvantaged candidates will be given preference.All bets are on! We have a winning in-house opportunity for a Mid-Weight Digital Marketing Paid Media Specialist at one of South Africas most renowned online betting and gaming platforms based in Cape Town.As the Digital Marketing Paid Media Specialist, you will be responsible for the end-to-end delivery and execution of the brands integrated Digital Paid Media plan across platforms such as Paid Search, GDN, Paid Social Media, Native, and programmatic.
Your role will focus on driving business acquisition in both new and existing markets by aligning digital strategies like SEO and Content with the broader digital paid media strategy.In this role, you will apply your expertise in paid media marketing to plan, test, execute, and refine digital programmes. Your strong problem-solving skills will help you navigate the complexities of the digital landscape, quickly acting on opportunities and managing risks. With a sharp eye for analytical insights, you will monitor digital environments, optimise channel performance, and make informed decisions. The Digital Marketing Paid Media Specialist uses data-driven insights to strategise, implement, and optimise campaigns that drive customer acquisition and brand growth in both new and existing markets.You'll also be accountable for providing recommendations on products, channels, and services, while representing the brand and collaborating with internal and external stakeholders. This role requires a proactive,
organised individual with the ability to prioritise tasks efficiently to meet growth objectives and deliver results.If you thrive in a fast-paced environment and are passionate about driving digital media success, this is your chance to make an impact! Roll the dice apply today!ResponsibilitiesBe a subject matter expert on Digital Paid Media platforms (including Paid Search, GDN, Paid Social Media, Native and potentially programmatic platforms) and how these can be used to leverage growth in online reputation and business growthUnderstand the integrated Digital strategy and individual digital plans (SEO, Content, etc.) and devise an integrated implementation plan for digital paid media across digital assets and platformsUnderstand and interpret the results of Social Reporting, Google Reporting and Revenue Reporting,
in order to draw meaningful conclusions from data reports and translate them into a recommendations for future campaignsIdentify target audiences and analyse their characteristics, behaviour and media habitsDevelops paid multi-channel initiatives and builds upon current client strategies within the digital arena to meet/exceed objectivesMake recommendations to various stakeholders of new initiatives and opportunitiesCommunicate and raise awareness with relevant stakeholders with regards the Digital Paid Media framework and how it can be utilisedBuilds strong, trusting relationships with clients and agency partners, and collaborate on conceptualisation,
planning and implementation for paid campaignsMonitors paid media channels to ensure that the delivery and objectives are rolled out as per planTrack and quality assure proofs on paid media interactions, creative products and delivery to ensure cost effective and impactful solutionsMonitor consistent and accurate messaging across channelsAnalyse and report on the effectiveness of paid media campaigns, facilitating any amendments where requiredWrite communications briefs, ensuring that creative and media are effectively integratedFacilitate project meetings for the implementation and delivery of campaign and / or event plans through specific initiatives to meet the objectives of the events and / or campaigns.Manage key stake-holder expectations, escalating risks before they become problemsReport on completed projects,
costings and progress against deadlinesPerform data analysis of paid activity on a monthly basisRegular reviews of performance within Google analyticsMonitor and evaluate campaign performance in order to optimise future campaignsWork with marketing teams to drive content creation for paid media channels.RequirementsThe successful candidate must have/be:3 Year Bachelors Degree/NQF Level 7 in Marketing, Communication or JournalismGAIQ certification (Google Analytics Certification) is an advantage5 years successful experience in paid digital media planning and campaign management.Experience demonstrating creativity from an ideas perspective, an eye for design and an understanding of the power of storytelling to better understand,
engage with and motivate consumers.Knowledge of the Brands products and the sports betting context (advantageous)Strong verbal and written communication skillsProficiency in the use of Google Analytics and Google AdWords and FacebookExperience with other paid platforms e.g. Programmatic, Native and other paid social e.g. twitter, reddit, TikTok etc (advantageous)Digital Marketing skillsProject management skillsMedia planning & buying (advantageous)Social Media Platforms (including how to use these to effectively support paid media)Copywriting and editingSocial, Google & Revenue Reporting skillsBusiness & financial acumenKnowledge of GTM,
pixel set ups etc (advantageous)AnalyticalCreating and improving skillsAble to source informationAble to apply expertise and technologyTakes ownershipResponds with urgencyCollaborativeTravel to all units required on a regular basisMay be required to work outside of normal working hours, in line with operational requirements (including weekends, public holidays).City: Cape TownLevel of Expertise: MidRemuneration: NegotiableConsultant: KimReference Number: #Kim1086Apply for this Job
▶️ DIGITAL MARKETING PAID MEDIA SPECIALIST: ONLINE BETTING GAMING
🖊️ Vgp Recruitment
📍 Cape Town