MID-SENIOR BRAND MANAGER: ONLINE BETTING GAMING

MID-SENIOR BRAND MANAGER: ONLINE BETTING GAMING

MID-SENIOR BRAND MANAGER: ONLINE BETTING & GAMING Brand Manager - Marketing, Digital Brand Manager - DigitalCape Town - Western CapePreviously disadvantaged candidates will be given preference.Ready to take a gamble on greatness? We have a superb in-house opportunity for a Mid-Senior Brand Manager at one of South Africas most renowned online betting and gaming platforms, based in Cape Town. This role is perfect for a seasoned Brand Manager with a passion for sports betting, brand strategy, and dynamic marketing campaigns.As the Brand Manager, youll lead the charge in developing and implementing the brands strategy, ensuring it's recognisable, engaging, and impactful.





Youll also be responsible for the delivery and embedding of the brand strategy. You will position and grow the brand across multiple marketing and social media platforms through impactful campaigns, communication channels, corporate responsibility programs, and sponsorships. By utilising a variety of data, youll drive volume, profitability, and ensure the brand remains recognisable, relevant, and exciting to customers.Youll directly oversee the Social Media Manager and Campaign & Social Media Manager while working across global and regional platforms to strengthen the companys reputation as the sports betting and online gaming brand of choice.This role demands specialised best practice knowledge, data analytics, and market regulations, along with excellent problem-solving abilities and a passion for brand-building in the gaming industry. If you have the experience and drive to grow a brand across multiple platforms as a motivated brand leader with a strategic vision, this is your chance to take your career to the next level!Apply today.





Fortune favours the bold!ResponsibilitiesWork alongside the Chief Marketing Officer and Creative Director to develop the Brand and CI guidelines aligned to the overall Brand strategy, and customised to market segmentation, based on an analysis of competitor product offerings in the online gaming industryDefine and manage brand communication strategy using a variety of media, initiatives and campaignsOwn the development and messaging of the brand narrativeRecommend strategies to position the brand for growth and for increasing brand salience amongst both the Groups customer base and the target demographicDevelop and manage the development and distribution of internal communication around brand and CI requirements and standards to all staff to ensure effective and consistent messaging aligned to the strategy and standardsCreate innovative solutions and plans to target new markets and opportunities and optimise return on investment of brand campaignsResearch and analyse industry trends, consumer insights and public perceptions on a regular basis, and ensure the brand is positioned correctly, translating brand elements into plans and go-to-market campaignsWork alongside agencies, to monitor product distribution and consumer reactions through focus groups and market researchCollaborate with properties to identify and unlock opportunities, including branding, marketing and activations, joint promotions, retail and other opportunities to grow the brands presenceDevelop a marketing calendar for inclusion/participation at properties Manage the design, delivery and sign off on collateral (videos, billboards, screens, physical branding elements) to create a brand presence for the companys propertiesWork with head of marketing to oversee new and ongoing marketing and advertising activities including the production of TV commercials, radio campaigns, OOH, print advertisements, on site activations and liaising with agency and the marketing teamManage the marketing plans, and design, execute deliver and sign-off on all OOH Work with retail to create more of a presence for retail stores and identify any branding requirements around the spaceDesign brand marketing plans for major sporting events,





working and integrating with the marketing team around delivering customer communications and utilising a range of communication channels as part of the campaign deliveryDesign and deliver branding at events and trade shows, ensuring that the use of the logo meets brand values and company guidelinesWorking with PR agencies, the events team and properties to co-ordinate activations and distribute PR aligned to the PR strategyWork with the Chief Marketing Officer, VIP team and marketing co-ordinator to develop budgeting; costing and production of branding assets, e.g. stadium / suite branding, car branding, property branding opportunities, Brand Merch, vouchers etc.Monitor brand health and brand growthCo-ordinate partnerships and barter agreementsMonitor quality of campaign deliverables in line with objectives and timelines stipulated in the strategy and campaign plan,





and complete post-mortem feedback from operations and other stakeholders to evaluate the success and relevance of the promotions and campaigns, and assess ROI and KPIsBuild relationships with influencers, journalists, media outlets and public figuresOversee social media accounts and ensure brand consistencyCreate designs and layouts for media outletsWrite pitches, blog posts and articles, and supervise the sign-off of marketing literature campaigns, ensuring the designs and messages meet the company brand and regulatory guidelinesMaintain trademarks and domains, ensuring these are kept up to date, renewed when needed or cancelled when not needed anymoreMaintain a repository of brand logos and imaging for use by teams for advertisingBrief and manage vendors,





including the sourcing and selecting of sponsors to assist in meeting prizesReview month end analysis and reports in line with ROI and effectiveness of campaigns and conduct impact analysis to continuously improve promotional mechanics and ensure that system and reporting supports business objectives.Where agreed, be responsible for sign offs on marketing collateral and campaignsBe a conduit between the brand and Group (central marketing); and work with the head of marketing to ensure alignment with Group brand/marketing.RequirementsThe successful candidate must have/be:3-year Degree in Marketing or Communications10 years experience in Brand Management At least 5 years in-depth experience co-ordinating brand marketing activities and campaignsExperience managing a brand across multiple marketsExperience in the sports betting industry - is an advantageCampaign planning and managementConsumer researchBrand managementReporting skillsProject managementNetworkingAnalysis and Interpretation of Business IntelligenceBusiness & financial acumenProficient Computer Skills MS OfficeSocial Media managementTravel may be required in line with operational requirementsMay be required to work overtime in line with operational requirements (this may include weekends, public holidays)ConceptualisingProblem solvingAnalysingCollecting informationInnovating and Creating SolutionsIntegrating (Connecting, Collaboratig, Managing Conflict)Organising and implementingEmotional maturityPeople management.City: Cape TownLevel of Expertise: Mid-SeniorRemuneration: NegotiableConsultant: KimReference Number: #Kim1085Apply for this Job

▶️ MID-SENIOR BRAND MANAGER: ONLINE BETTING GAMING
🖊️ Vgp Recruitment
📍 Cape Town