Ecommerce Copywriter - Head Office

Ecommerce Copywriter - Head Office

Ecommerce Copywriter - Head Office

Cape Union Mart

2023-07-19 Cape Town CBD

Job Ref # : CUMG-7599

Industry : Retail

Job Type : Permanent

Positions Available : 2

Our eCommerce department is looking for a dedicated and passionate eCommerce Copywriter to generate product-related copy that provides customers with all the information they need in order to make a purchase decision.

The incumbent will be responsible for supporting the eCommerce team to drive increased conversions and sales on a day-to-day basis.

Job Description







Our eCommerce department is looking for a dedicated and passionate eCommerce Copywriter to generate product-related copy that provides customers with all the information they need in order to make a purchase decision.

The incumbent will be responsible for supporting the eCommerce team to drive increased conversions and sales on a day-to-day basis.

Key Duties

- Create best in class’ product copy across multiple product categories, considering customer experience as well as SEO
- Maintain relevant attribute information on all products to facilitate product comparison, search & filtering
- Prioritise & complete work in a fast-paced, dynamic environment, to meet internal and external deadlines
- Align with merchandise teams & perform fact-checking to ensure accuracy and completeness of information
- Ensure consistency of content across numerous platforms and formats as well as alignment with the relevant brand tone
- Perform regular QA & website audits to ensure website content is of the highest standard
- Assist content coordinators with search optimisation on the website, including maintenance of keywords & synonyms






- Carry out regular competitor analysis & research in order to align with industry best practice
- Respond to issues or queries from customers and internal or external teams as needed
- Gain a thorough understanding of our business, competitors and customers
- Articulate and share insights, learnings and best practice with all relevant stakeholders
- Bring forward recommendations & processes to enhance speed & scale of content development and rollout
- Brainstorming & collaborate with the team for new ideas and strategies

Job Requirements

Knowledge, Experience & Qualifications

- Experience in a similar position
- Matric and related tertiary education in digital / eCommerce
- Understanding of SEO and eCommerce copywriting best practices
- Experience with eCommerce platforms & Google Analytics






- Proficiency in Microsoft Office Suite (specifically MS Excel)
- Domain knowledge in eCommerce, retail, online advertising and / or analytics

Competencies

- Goal oriented and self-motivated must be able to work independently with minimal supervision
- Flexible and adaptable must enjoy working in a fast-paced and at times challenging environment
- Ability to work cross-functionally and with a wide range of individuals with different skill sets
- Strong organizational, interpersonal, and communication skills (written and verbal)
- Strong sense of ownership & responsibility track record of performance meeting targets & objectives
- Can do’ positive attitude eager to grow, learn and develop your skills
- Decisive, structured and organised, with a keen eye for detail






- Fast learner with a strong aptitude for systems
- Passionate about online, digital, eCommerce, websites and UX

Please note : The Cape Union Mart Group is committed to transformation. Appointments and promotions will be made based on candidates who best meet the requirements for the position.

Preference will be given to candidates who will enhance the diversity of the team, aligned to our Employment Equity plan.

▶️ Ecommerce Copywriter - Head Office
🖊️ Cape Union Mart
📍 Cape Town