09 Oct
Initiate International
Cape Town
We are seeking a talented PPC Specialist with a fervent dedication to digital marketing and a demonstrated history of effectively overseeing and refining PPC campaigns to join our client’s team in Cape Town.
The perfect fit will possess a blend of analytical prowess, creativity, and a solid grasp of industry standards. This role demands an intimate familiarity with PPC platforms, adept data analysis skills, and a relentless pursuit of staying abreast of cutting-edge trends.
Your key job responsibilities as the PPC Specialist in Cape Town will include :
- Develop and execute PPC strategies in line with business objectives
- Monitor and optimize campaigns across platforms like Google Ads, Bing Ads, and other relevant channels
- Conduct keyword research for campaign enhancement
- Craft compelling ad copy aligned with campaign goals
- Perform A / B testing to enhance ad performance
- Conduct thorough keyword research to pinpoint high-performing keywords
- Regularly refine keyword lists for improved campaign efficacy
- Effectively manage PPC budgets for optimal ROI
- Monitor daily spend and adjust bids as necessary
- Utilize analytics tools to track and analyze campaign effectiveness
- Deliver regular reports with actionable insights
- Stay updated on PPC platform changes and industry trends
- Implement best practices and propose new strategies based on emerging trends
Requirements for this PPC Specialist job in Cape Town :
- Bachelor’s degree in Marketing, Advertising, Business, or a related field
- Demonstrated track record (minimum 3 years) in enhancing PPC campaign performance
- Proficiency in Google Ads, Bing Ads, and other relevant PPC platforms
- Strong analytical aptitude and problem-solving abilities
- Competence in data analysis tools and Excel
- Exceptional communication and collaboration capabilities
- Google Ads and Bing Ads certifications are advantageous
▶️ PPC Specialist – Gaming, Betting & Gambling job – Market related salary – Cape Town, South Africa
🖊️ Initiate International
📍 Cape Town